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Do you currently manufacture a product that would benefit from industry exposure by being linked to a charity contribution? Are you developing a new product and trying to figure out how to capture the industry’s attention? The Behind the Scenes Pledge-a–Product program is a win for everyone. It allows you to show your support for your employees, colleagues and those who use your products, while helping your customers feel they’re doing their part.
To participate, you designate a product or product group to benefit Behind the Scenes and pledge a portion of the profits from sales to the charity. Some companies have used the program to bring increased exposure to an existing product and others have used it to help promote the launch of a new product. You can designate an individual product, a specific product line, or a range of products.
Behind the Scenes works with each manufacturer to structure an arrangement that works for you and meets your commercial needs. Some participants internally determine the percentage of profits that will be donated but choose to keep that percentage confidential while actively publicizing the amount of their donation. Others have publicly announced the percentage of profits to be donated but asked to keep the amount donated confidential so as not to reveal total sales. You may issue checks to the charity at whatever schedule is most convenient for you. Current participants range from a monthly to an annual basis.
The Pledge-a-Product program provides a wide variety of ongoing marketing opportunities for participants. Behind the Scenes works closely with you to ensure the program meets your needs. Once you have decided on your designated product and determined a launch date we will work with you to craft and issue a press release announcing your participation. You will also be added to the Behind the Scenes website with a link to the corresponding page on your website, added to signage that appears at industry trade shows and events, and included in all mentions of the program.
Trade shows make a good forum for check presentations as they provide an excellent photo opportunity for you to present a check to Behind the Scenes volunteer leaders in front of your company branding on your stand if you are exhibiting. The photo is posted on social media and accompanies the press release that is issued with each check presentation. Even those participants that choose to mail in a check on a regular basis can stage a photo opportunity with a “presentation” check.