Pledge-a-Product Program

The best programs are the ones that keep on giving

Do you currently manufacture a product that would benefit from industry exposure by being linked to a charity contribution? Are you developing a new product and trying to figure out how to capture the industry’s attention? The Pledge-a–Product program is a win for everyone. It allows you to show your support for your colleagues in need while giving your employees and your customers the knowledge they’re doing their part to give back.

How does the program work?

To participate, you designate a product or product group to benefit Behind the Scenes and pledge a portion of the profits from sales to the charity. Companies have used the program to bring increased exposure to an existing product and others have used it to help promote the launch of a new product.

How is the donation structured?

Behind the Scenes works with each manufacturer to structure an arrangement that works for you and meets your commercial needs. Most participants internally determine the percentage of profits that will be donated but choose to keep that percentage confidential while actively publicizing the amount of their donation. You may issue checks to the charity at whatever schedule is most convenient for you. Current participants range from a monthly to an annual basis.

What kind of PR will we receive?

The Pledge-a-Product program provides a wide variety of ongoing marketing opportunities. Behind the Scenes works closely with you to ensure the program meets your needs. Once you have decided on your designated product and determined a launch date we will work with you to craft and issue a press release announcing your participation. You will also appear on the Behind the Scenes website with a link to your website, on signage that appears at industry trade shows and events, and included in all program mentions.

Trade shows make a good forum for check presentations as they provide an excellent photo opportunity for you to present a check in front of your company branding on your booth if you are exhibiting or at the Behind the Scenes both if you are not. The photo is posted on social media and accompanies the press release that is issued with each check presentation. Even those participants that choose to mail in a check on a regular basis can stage a photo opportunity with a “presentation” check.

To discuss your participation, please contact Emily Drew at [email protected] or 716 221 4533.

Getting Started

Identify your product or product group
Identify your financial commitment (minimum annual donation of $1,000)
Provide requested information for launch press release to [email protected]
- - Name of product
  - Description of product
  - Brief description of company
  - Link to product page
  - High resolution company logo
  - Quote about why you are supporting BTS
  - Educate your staff about BTS and explain your participation in the program
  - Add the BTS Partner logo to your website and marketing materials
  - Announce on social media, in newsletters, etc. – let your customers know!
  - Include information on BTS in product shipments